Inside the code: our digital journal.
Web design trends in 2026: what to embrace and what to avoid
From neo-brutalism to AI-driven personalisation. A look at the directions that will influence conversion in the coming year.
Core Web Vitals 2025: a complete developer guide
INP has replaced FID and LCP thresholds have changed. Find out what to improve to protect your organic traffic.
E-commerce SEO in 2025: a strategy that works
How to build domain authority, optimise category pages and win featured snippets without wasting your budget on links from random link farms.
How to build a B2B funnel on Meta Ads that generates leads
B2B on Facebook is possible when you know how to target decision-makers, build remarketing sequences and measure conversions across long sales cycles.
WordPress above 90 in PageSpeed: a practical checklist for 2025
Servers, caching, images, fonts and plugins. Where PageSpeed points are lost and how to fix it step by step without rebuilding your theme.
AI in web design: what to automate and what to leave to people
Layout generation, content personalisation and automated copywriting. We examine which AI tools actually speed up work and which only create an illusion of savings.